SARAH GRADELESS
Copywriter
Some teens believe pleasure reading is an oxymoron, because it reminds them
of required reading, exams and book reports. The Book Truck, a literacy nonprofit, challenges students to think hard about why they think they don't like reading. Perhaps they would be readers if it weren't for the negative associations.
CTA: "To undo the damage, go to thebooktruck.org and relax with a free book on us. We promise you won't even need to take notes."
CTA: "Instead, go to thebooktruck.org and start enjoying a free book on us. Because unlike that class, we promise to never test your memory of Shakespeare."
CTA: "To get started, go to thebooktruck.org and unwind with a free book on us. We promise you'll never have to write a five page essay on our books."
CTA: "To undo the damage, go to thebooktruck.org and relax with a free book on us. We promise you won't even need to take notes."