After researching Lotus's main competitor, the solution was obvious.

Take the woman off the hood and put her into the driver's seat. Why? Because it's 2017.

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body copy: "You’ve always had a knack for going beyond what’s expected. It’s time to finally spoil yourself in a 2017 Evora 400, a sports car that goes completely off script."

body copy: "The mindset that gave you the right-of-way has served you well. Celebrate your laser beam focus and tenacious spirit in a 2017 Evora 400, a hand-built luxury car created for drivers who can handle quick turns at top speeds."

body copy: "Nothing can keep you in a box - not your gender, not society, not continental divides. Your rise from cubicle to corner office deserves some recognition. Burn some rubber at 186mph in a 2017 Evora 400."

body copy: "You’ve always had a knack for going beyond what’s expected. It’s time to finally spoil yourself in a 2017 Evora 400, a sports car that goes completely off script."

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