SARAH GRADELESS
Copywriter
After researching Lotus's main competitor, the solution was obvious.
Take the woman off the hood and put her into the driver's seat. Why? Because it's 2017.
body copy: "You’ve always had a knack for going beyond what’s expected. It’s time to finally spoil yourself in a 2017 Evora 400, a sports car that goes completely off script."
body copy: "The mindset that gave you the right-of-way has served you well. Celebrate your laser beam focus and tenacious spirit in a 2017 Evora 400, a hand-built luxury car created for drivers who can handle quick turns at top speeds."
body copy: "Nothing can keep you in a box - not your gender, not society, not continental divides. Your rise from cubicle to corner office deserves some recognition. Burn some rubber at 186mph in a 2017 Evora 400."
body copy: "You’ve always had a knack for going beyond what’s expected. It’s time to finally spoil yourself in a 2017 Evora 400, a sports car that goes completely off script."
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