Lively is Life Alert's more stylish competitor.

It's a shame that more people don't know about it.


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Waiting Room Ads




Women over 50 in the New York area are invited to a trunk show during NYFW, where they will be surprised with a Lively runway show and custom watch designs.

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body copy: "Perhaps one of the best things about retirement is that you no longer have to follow a boring dress code. Instead, get the fashion-forward watch that counts your steps, sends medication reminders and lets you signal for help in the rare case of an emergency."