Lively is Life Alert's more stylish competitor.

It's a shame that more people don't know about it.


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Women over 50 in the New York area are invited to a trunk show during NYFW, where they will be surprised with a Lively runway show and custom watch designs.

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body copy: "You've never been one to hide the real you from the world. At Lively, we've been inspired by this trait to create stylish watches that count your steps, send medication reminders and let you signal for help in the rare case of an emergency."