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Lively is Life Alert's more stylish competitor.

It's a shame that more people don't know about it.

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Women over 50 in the New York area are invited to a trunk show during NYFW, where they will be surprised with a Lively runway show and custom watch designs.

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body copy: "Fight the snooze alert with our stylish watch. Unlike ordinary accessories, it counts your steps, sends medication reminders and lets you signal for help in the rare case of an emergency."